Search Marketing and PPC – Google Adwords & Facebook Advertising
Get to the top of the search engines almost immediately with search marketing and pay per click advertising. We can set up, monitor and maintain your Google Adwords or Facebook advertising. Google Adwords has the power to drive more leads to your business. Most other forms of advertising are hard to measure and Google Adwords ensures your site can be found when your potential customers type in keywords that relate to your business. Facebook advertising enables you to tap into specific demographic and lifestyle factors. Using Facebook ads you can choose your audience by location, age and interests.
What is Pay-Per-Click (PPC)?
Pay-per-click advertising is a highly controllable, measurable and accountable form of getting leads and sales into your business. A Pay-per-click ad is a short text or display ad that appears to a specifically targeted audience. The ad includes a link to your website or landing page. The term pay-per-click means you are only charged by Google or Facebook when your ad is clicked on by the person viewing the ad. You do not pay each time the ad is shown, only when they actually click through to your website.
What is Google Adwords?
When people search on your keywords or phrases, your ad can appear at the top or beside the search results.
How Much Does Google Adwords Cost?
How much you spend on Google Adwords is determined by your budget. You set exactly how much you want to spend. Each click is charged by Google based on an auction system. At the time of the search, your ad is shown (or not) depending on how much you are willing to bid in the auction. This means that a search term with low competition will be cheaper than search terms with high competition. The cost of any PPC campaign depends mainly on the competitiveness of your chosen keywords, and the competitiveness of the market you operate in. You should also factor in a proportion of your budget for PPC management. To discuss your goals, your budget and our management fees, please contact us for a free consultation.
What is Facebook Advertising?
Facebook advertising enables you to tap into specific demographic and lifestyle factors. Using Facebook ads you can choose your audience by location, age and interests. If you know your customer, we can find them on Facebook!
Like Google Adwords, you set the budget that you are comfortable with and that is likely to meet your sales goals. You should also factor in a proportion of your budget for PPC management. To discuss your goals, your budget and our management fees, please contact us for a free consultation.
What are the Advantages of PPC?
- PPC is virtually immediate – no waiting for publication dates or availability.
- PPC is measurable and controllable.
- PPC provides immediate results.
- PPC drives leads to your site when prospects type in keywords that relate to your business.
- You only pay when someone clicks on your ad, not every time it is shown.
To discuss your online advertising please contact us for a free consultation.