This post announced the winner of our 2012 arts centre marketing prize. We are excited to announce Louise Moriarty as the winner of this year’s Blue Platypus Arts Centre Gold Coast Online Marketing Prize.
About the prize
The prize was devised to support a local artist or arts organisation through the gift of a complete online marketing package worth more than $3,500. This is a joint initiative between Blue Platypus and Arts Centre Gold Coast, and reflects both organisations’ commitment to supporting the local creative community.
The online marketing package includes everything a local artist or arts organisation needs to build a professional presence on the web — from website design and development through to search engine optimisation and social media setup. For many artists and small arts organisations, the cost of professional digital marketing services is a significant barrier, and this prize is designed to remove that barrier for one deserving recipient each year.
Why we created this prize
At Blue Platypus, we believe that creative people and organisations deserve to be found online just as much as any commercial business. A strong online presence helps artists reach new audiences, sell their work, promote upcoming exhibitions and events, and build a sustainable career. By partnering with Arts Centre Gold Coast, we’re able to give one local artist or arts organisation the tools and platform to do exactly that.
Congratulations to Louise Moriarty — we look forward to working with you!