Factors That Affect On-Page and Off-Page SEO
Understanding the difference between on-page and off-page SEO is the first step to building a strategy that lifts your site's position in organic search.
Web Design News
Digital Marketing
Google Ads, SEO, social media and email marketing — practical guides for Australian businesses trying to get found and convert the traffic they already have.
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26 articles
How To Cultivate More Customer Reviews For Your Business
75% of consumers regularly read online reviews before purchasing. Here are four practical strategies to encourage more customers to share their experience.
5 Ways That Starting a Blog Can Drive Traffic
A blog is one of the most effective ways to grow your business online. Here are five key reasons to start blogging — and how each one helps bring more visitors to your website.
Common Digital Marketing Mistakes to Avoid
Digital marketing needs to be dynamic and unique to grab attention. Here are the most common mistakes businesses make — and how to avoid them.
7 Tips to Boost Your Website's SEO
Search Engine Optimisation is an ongoing process — but focus on these seven fundamentals and you'll see consistent improvement in your website's rankings over time.
SEO or PPC — Which Is Better?
Both SEO and Google Ads can drive traffic to your website — but they work very differently. Here's how to decide which is right for your business, and when to use both.
10 Tips for LinkedIn
Your LinkedIn profile is your digital business card — and for many B2B businesses, it's as important as your website. Here are 10 ways to make yours work harder.
Facebook Removes Australian News: What It Means for Your Business
When Facebook blocked Australian news overnight, it was a wake-up call for every business that relies on social media to reach its audience. Here's the lesson.
5 Easy Ways to Look Great on Zoom
Video calls are now a normal part of business life. Here's how to present professionally and make a great impression — without expensive equipment.
Limited Time: Free SEO Audit for Your Website
For a limited time, Blue Platypus is offering a free SEO audit. Find out exactly where your website stands in search and what it would take to climb the rankings.
Social Media Content Development and Management
How Blue Platypus Digital can help your business build a professional social media presence, from strategy through to hands-on daily management.
What Is PPC? Search Marketing and Pay-Per-Click Advertising Explained
A plain-English guide to pay-per-click advertising, Google Ads, and Facebook advertising — and how they can drive leads and sales for your business.
What Is SEO? Search Engine Optimisation Explained
A plain-English explanation of SEO — what it is, how it works, and why your business needs it to get found on Google.
I Don't Blog… But Should I?
Think you don't have time for a blog? A blog is one of the most powerful free marketing tools available to small businesses. Here's why it matters — and how to make it work for you.
Latest Google Changes: Penguin 4 is Live
Google's Penguin 4 algorithm update is now rolling out in real time, rewarding quality link-building and penalising spam.
Prepare Now for Google Changes
From April 21 2015, Google began favouring mobile-friendly websites in search results — here's what you need to know.
Personality Branding: The Third Brand Your Business Needs
Most businesses focus on product and company branding — but there's a third, often overlooked layer that can be your most powerful competitive advantage: personal brand.
Google's Own List of No-No's
Straight from the source: the SEO practices Google actively penalises. If you're doing your own SEO — or paying someone to do it — this is required reading.
Free Website Statistics
Did you know you may already be eligible for free website traffic statistics through your hosting provider?
How to SEO Your Website for Free
No SEO budget? Here's a practical, beginner-friendly guide to improving your website's Google rankings without spending a cent on tools or agencies.
Banishing Blogger's Block
Six practical strategies to overcome blogger's block and keep your business blog publishing consistently week after week.
Last Day to Save 34% on Social Media Success Summit 2011
The Social Media Success Summit 2011 is an online conference for businesses wanting to master Facebook, Twitter and LinkedIn for real marketing results.
23 Experts Help You Master Blogging
The Blogging Success Summit 2011 brings together 23 leading experts — including Darren Rowse and Brian Clark — to help businesses master the art of blogging.
Search Engine Optimisation: Frequently Asked Questions
Answers to the most common SEO questions small businesses ask, including what SEO is, how Google works, and why black hat techniques should be avoided.
Writing for the Web
Why web copywriting is different from print, and the five key principles that make website content work harder for your business and for search engines.
Where in the World Are Your Customers?
How location-based apps like Foursquare and Facebook Places are creating powerful new geographically-targeted advertising opportunities for local businesses.
Digital Marketing
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