Are you one of those people who says they don’t need a blog, or just doesn’t have time for one? Here’s a reframe: would you make time for a free tool that let you communicate with all of your customers at once about a new product, an event, or tips that lead to more sales?
Most business owners would answer yes.
Why Should I Blog?
In a world where “content is king”, can you afford not to blog? Here are three straightforward reasons to start:
1. Communicate with your customers. A blog gives you a direct channel to share news, ideas, and updates with your entire client base at once — no printing costs, no postage, no algorithms hiding your content.
2. Google likes new, relevant content. In some cases, consistent blogging alone is enough to lift your search rankings. It signals to search engines that your website is active, authoritative, and worth indexing.
3. Set yourself up as an expert. You already know your field better than most. Regular articles that share your knowledge and opinions build your reputation as a thought leader — and prospects are far more likely to engage with someone they already trust.
3 Ways to Use Your Blog
As part of your email newsletter. Nobody wants to read a 500-word article inside an email. Instead, post the full article on your blog and include a teaser in your newsletter: a headline and two sentences with a “Read more” link. This drives traffic back to your website and keeps emails scannable.
Linked to your social media. Share each new post across your social channels. Content that’s already written gives you something valuable to share without having to create something new for each platform.
As a promotions page. Announce special offers, new services, or seasonal deals through your blog. It gives time-limited promotions a permanent URL you can share and re-share.
What Should I Write About?
You don’t have to start from scratch. Draw on what you already know:
- Events — trade shows, product launches, business milestones, corporate sponsorships
- Projects — showcase your best recent work, especially pieces that demonstrate different aspects of what you do
- Expertise — share knowledge that helps your customers. Think about the most common questions you answer and turn the best answers into articles
- News — tie your content to current events or industry trends to make it timely and relevant
How Often Should I Post?
As often and as regularly as you can. Consistency matters more than frequency. Even one article a month is far better than silence. If you’re time-poor, a short event notice or brief update is perfectly fine — just don’t let months slip by without a post.
Build a small library of articles in advance so you always have something ready to publish, even during busy periods. And always promote new posts through your newsletter and social channels — don’t just publish and hope people find them.
At Blue Platypus, we believe so strongly in the power of a blog that we include one as standard with every website we design. If you’re not sure where to start, get in touch — we can help you set up your blog, plan your content calendar, and even write your first articles.
Frequently Asked Questions
Does my business really need a blog?
If customers ask you questions before buying, a blog is where you answer them once instead of repeatedly. If they do not — a business trading purely on location and price, for instance — your effort is better spent elsewhere.
What should I write about?
The questions you answer on the phone. Every question asked twice is a post worth writing, because those are the exact phrases people type into Google and now into AI assistants.
How often should I post?
Monthly is the realistic minimum, weekly is ideal. The trap is starting at weekly, running out of ideas by week five and stopping — a pace you can hold for a year beats an ambitious one you abandon.
What if I am not a good writer?
Write the way you would explain it to a customer in person, then tidy it up. Plain, direct answers outperform polished marketing prose, both with readers and with the AI assistants now summarising your pages.
