Ever wondered how you can leverage Facebook, Instagram, LinkedIn, or YouTube to grow your business? Social media is here to stay — and savvy businesses are already staking their share of voice online. Now is the time to embrace the opportunities it presents.
From a complete social media strategy to setting up a professional Facebook page, Blue Platypus can tailor a social media solution to suit your business and your budget.
Our social media packages are modular, so you can choose one or combine several to match your needs. We recommend starting with a social media strategy and building from there — but it is entirely up to you.
Social Media Strategy — Getting Started
Remember when not every business had a fax machine, an email address, or a website? Today’s equivalent is a social media strategy. For most businesses, that starts with a Facebook Page.
If you don’t yet have a social media strategy, now is the time to put one in place and claim your share of voice on the social stage. Blue Platypus will create a customised social media strategy for your business, including practical tips for running your own campaigns, and set up your Facebook and Twitter accounts.
Make Your Facebook Page Shine
When it comes to attracting more followers and engagements, quality graphic design makes all the difference. If you already have a basic Facebook page but want a more professional look, Blue Platypus can elevate it significantly.
We will create a custom cover image designed by our senior graphic designer, optimise your thumbnail icon so your logo displays perfectly, and design a suite of ad creatives to match your campaign messages.
Twitter Profile Design
Already on Twitter but want a more polished presence? Blue Platypus can create a custom-designed profile background and header that reflects your brand identity and helps you stand out from the crowd.
Social Media Content Creation
Creating consistent, high-quality content is one of the biggest challenges for time-poor business owners. Your social media audiences reward consistency and quality with shares, likes, clicks — and ultimately, sales.
Blue Platypus can write your Facebook, LinkedIn, Twitter, and blog content on a regular basis for a low monthly fee. Relevant, fresh content adds genuine value to your followers and keeps your brand front of mind.
Social Media Hands-On Management
We also offer fully hands-on social media management. Social media audiences expect fast responses and consistent interaction — and keeping up with that while running a business is genuinely difficult.
Blue Platypus will work with you to develop a plan based on your brand’s tone of voice, your marketing campaigns, and your preferred posting frequency. We handle the day-to-day: writing and uploading blog articles, posting to Facebook, tweeting regularly, and answering your followers’ questions in a timely, professional manner.
Why Social Media Matters for Small Business
A strong social media presence helps your business:
- Build trust and credibility with potential customers
- Stay top of mind with your existing audience
- Drive traffic back to your website
- Generate leads and enquiries without paid advertising
- Compete with larger businesses on a level playing field
Whether you are just getting started or looking to lift the quality of your existing social media presence, Blue Platypus has a package to suit you.
Frequently Asked Questions
Which social media platforms should my business be on?
The ones your customers already use, which is rarely all of them. For most Australian small businesses that means Facebook and Instagram, with LinkedIn for B2B. One platform maintained properly beats four abandoned ones.
How often should a business post on social media?
Two to three times a week is a sustainable target for most small businesses. Consistency matters more than volume — an account that posts weekly for a year outperforms one that posts daily for a month and stops.
Does social media help my SEO?
Not directly. Social signals are not a ranking factor. It helps indirectly by putting content in front of people who may link to it, and by driving branded searches, which are a genuine signal.
Should I pay someone to manage social media?
It depends whether the alternative is doing it inconsistently or not at all. Social works on regularity, and it is the first thing to slip when a business gets busy — which is usually exactly when you need it working.
