When your customers type keywords related to your business into Google, does your website come up? If the answer is no, you are missing out on qualified potential customers who are actively looking to buy.
Search engine optimisation — or SEO — is the practice of fine-tuning your website so it appears higher in Google’s natural, or organic, search results. And for most businesses, getting found on Google is one of the highest-value things you can do.
What Is Search Engine Optimisation (SEO)?
- SEO is the process of making your website more visible to search engines like Google, Bing, and Yahoo.
- It directs potential leads to your site when they search for keywords relevant to your business.
- It is a long-term strategy that builds both your search ranking and the quality of your website over time.
- SEO complements paid search marketing (PPC) and increases the volume of free, organic traffic your site receives.
Why Does My Site Need SEO?
- To get found by potential customers when they are actively searching for your product or service.
- To appear on page one of Google for your most important keywords.
- Because Google accounts for around 90% of Australia’s search traffic — and contains billions of competing websites.
- Because the effects of good SEO linger — even after a campaign ends, you can expect to keep seeing benefits for some time.
How Blue Platypus Delivers SEO
Our SEO services are tailored to your business goals, budget, and competitive landscape. Here is what we do:
- Keyword research — We research your market and analyse your competitors’ sites to identify a powerful, targeted list of keywords.
- On-page content optimisation — We optimise your existing pages and help you create new content that features your target keywords naturally.
- Google Business Profile optimisation — We ensure your business is listed correctly in Google Maps and local search results, with up-to-date information and photos.
- Meta data and HTML optimisation — We fine-tune the back end of your site so search engines can read and rank it effectively.
How Much Does SEO Cost?
SEO pricing depends on several factors:
- The competitiveness of your industry
- Your geographic target area (local, state-wide, or national)
- Your current search engine rankings
- Past SEO work already completed on your site
- The number of keywords you want to target
We can tailor an SEO plan to suit any budget — whether you are a local restaurant on the Gold Coast, a plumber in Sydney, or an online-only business targeting customers nationwide.
Why Google?
Google dominates Australian search — around 90% of all searches happen there. That means your business is competing not just locally, but against hundreds of thousands or even millions of other websites for the same keywords.
Investing in SEO is investing in long-term visibility. Wouldn’t it be great if your business appeared on page one of Google every time a potential customer typed in your keywords?
That is the power of search engine optimisation — and getting started is as easy as a free phone consultation with our team.
Blue Platypus offers SEO services on the Gold Coast, Sydney, Melbourne, Brisbane, Perth, and Adelaide.
Frequently Asked Questions
How much does SEO cost?
Our SEO starts at $650 +GST a month for a 10-keyword campaign, with most businesses on the $990 +GST 20-keyword plan. Larger campaigns run to $1,490 and $1,990 +GST a month for 30 and 60 keywords.
How long does SEO take to work?
Expect three to six months before meaningful movement in rankings, and longer in competitive markets. SEO compounds over time — the work done in month one keeps paying in month twelve, which is what makes it worth the wait.
What is the difference between SEO and Google Ads?
Google Ads puts you at the top of results almost immediately and stops the moment you stop paying. SEO builds organic ranking that compounds but takes months. Businesses needing leads now usually start with Ads while SEO builds underneath.
Can I do SEO myself?
Yes, up to a point. Keyword research, writing good content and claiming your Google Business Profile all cost time rather than money. Where an agency earns its fee is competitive markets, technical problems, and the consistency most owners cannot sustain alongside running a business.
Is there a minimum contract for SEO?
Six months, because SEO does not produce reliable results in less time. Anyone offering meaningful results in 30 days is either targeting terms nobody searches, or overselling.
