Factors That Affect On-Page and Off-Page SEO
Understanding the difference between on-page and off-page SEO is the first step to building a strategy that lifts your site's position in organic search.
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Using the Web to Connect With Your Customers
Your industry. Your strategy. Your goals. Your market. Just some of the considerations impacting your online strategy.
Book a Free ConsultationOur Philosophy
More than a pretty website
At Blue Platypus we understand that you need more than smart coding. We help you kick your web strategy goals — from a single digital project through to an entire organisation-wide strategy. Smart website design is about achieving real business results, and that's the first step on your digital journey.
Digital marketing is a tangible science. It's accountable down to every click, every lead and every cent spent.
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What We Do
Find New Customers Online
Online Advertising Management
Online advertising allows you to drill deep into your market to find the customer with a perfect demographic fit or access new customers just when they're ready to buy. We create customised online advertising campaigns built around your business goals.
Social Media Marketing
Social media is no longer optional. We take a strategic approach to social media advertising and management, so your social voice represents your organisation and meets your campaign goals — with fresh, sharable content that nurtures your audience.
Search Engine Optimisation
Modern SEO relies on creative and compelling content, continuous technical improvement, and targeted off-site work including strategic link building and digital PR. We create a custom three-tiered SEO strategy to lift your site's position in organic search.
Email Marketing
Email marketing offers agility and directness that traditional campaigns can't compete with. Our team crafts professionally branded, rigorously tested, permission-based campaigns to ensure your emails get noticed, opened, and acted upon.
Frequently Asked Questions
How much does Google Ads management cost?
Google Ads management starts at $867 +GST a month. We recommend a minimum media spend of $1,000 a month on top of that for a Gold Coast small business — below that, there is rarely enough data to optimise against.
How much does SEO cost, and how long until it works?
SEO starts at $650 +GST a month for a 10-keyword campaign, with most businesses on our $990 +GST 20-keyword plan. Realistically you should expect three to six months before meaningful movement in rankings. Anyone promising faster is either targeting terms nobody searches for, or overselling.
What is the difference between SEO and Google Ads — which should I do first?
Google Ads puts you at the top of search results almost immediately and stops the moment you stop paying. SEO builds organic ranking that compounds over time but takes months to show results. Most businesses that need leads now start with Google Ads while SEO builds in the background.
Do you manage marketing automation as well?
Yes. We build and deliver marketing and sales automation campaigns on the GoHighLevel platform, covering lead capture, follow-up sequences and booking workflows.
Is there a minimum contract?
SEO and Google Ads have a minimum term of six months, because neither produces reliable results in less time. Marketing automation is project-based with no minimum term.
How do you report on results?
Reporting is monthly, quarterly or on request, and covers your key metrics along with insights and recommendations for the next period. You get plain-English analysis of what the numbers mean, not just a dashboard export.
From Our Blog
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How To Cultivate More Customer Reviews For Your Business
75% of consumers regularly read online reviews before purchasing. Here are four practical strategies to encourage more customers to share their experience.
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5 Ways That Starting a Blog Can Drive Traffic
A blog is one of the most effective ways to grow your business online. Here are five key reasons to start blogging — and how each one helps bring more visitors to your website.
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Book Your Free Consultation Today
Digital marketing is accountable down to every click, every lead and every cent spent.
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