Using the Web to Connect With Your Customers

Digital Marketing.

Using The Web To Connect With Your Customers

Your industry. Your strategy. Your goals. Your market. Even your other marketing campaigns. Just some of the considerations impacting your online strategy.

At Blue Platypus we understand that you need more than a pretty website, more than smart coding. We can help you kick your web strategy goals. From creating a digital strategy for your entire organisation, or a single web project, to and general digital consultancy.

Smart website design is about achieving real business results. It is the first step on your digital journey. Our web design process starts by understanding your business and your industry, so your website meets your goals. From there we create a website to match your needs, and with user first principals in mind. Along the way we provide web-marketing advice from free web marketing options through to advanced web-marketing strategies.

Digital Consulting Graphic

Find New Customers

Online advertising management

Online advertising allows you to drill deep into your market to find the customer with a perfect demographic fit or access new customers just when they are ready to buy. If you haven’t harnessed the power of online advertising yet or you are simply not happy with the results from your current marketing, allow us to create a customised online advertising campaign for your business.

Social media marketing

Social media is no longer an option for most businesses with today’s consumers passing their time online by checking feeds, tweeting, streaming, chatting and sharing. Your social media audience needs nurturing with fresh, sharable content updated regularly, allowing you to engage in a meaningful way. We take a strategic approach to social media advertising and management, so your social voice represents your organisation and meets your campaign goals.

Search engine optimisation

Modern SEO techniques rely on creative and compelling content on your site, continuous improvement of technical aspects onsite and targeted off-site work including strategic link building and digital PR. Allow Blue Platypus to create a custom SEO strategy to lift your site’s position in organic search with our three tiered approach to SEO.

Email marketing

Email marketing offers an agility and a directness that traditional campaigns can’t compete with, but that doesn’t mean it is as simple as blasting your list with your latest offer. Quality execution ensures your emails are flawlessly delivered, opened and acted upon. The Blue Platypus email team crafts professionally branded, rigorously-tested, permission-based email campaigns to help your email get noticed.

Empower Your Online Vision

“Digital marketing is a tangible science… It’s accountable down to every click, every lead and every cent spent. ”