7 Practical Ways AI Can Help Small Businesses Right Now
Discover practical ways artificial intelligence can help small businesses improve customer service, save time, automate admin and grow more efficiently.
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Insights & Ideas
Digital marketing tips, web design guides, and practical advice for Australian small businesses.
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What AI Actually Means for Small Business Owners
Learn how AI is helping small business owners improve marketing, customer communication and efficiency without unnecessary complexity.
How AI Can Help Tradies Win More Work and Save Time
Discover practical ways tradies can use AI to improve lead response times, reduce admin, automate follow-ups and grow their business.
Generative Search Optimisation: GEO is the New SEO
AI-powered search is changing how people find businesses online. Discover what Generative Engine Optimisation (GEO) means for your digital strategy and how to adapt.
Factors That Affect On-Page and Off-Page SEO
Understanding the difference between on-page and off-page SEO is the first step to building a strategy that lifts your site's position in organic search.
Disk Quota Warnings – FAQ
Getting a disk quota warning from your web host? Here's what it means, why it matters, and the four practical options for resolving it.
WordPress Website Training and Support
There's an important difference between WordPress training and WordPress support. Understanding which one you need will save you time and money.
5 Tips to Help You Land Your First Client
Starting a new business is exciting — and nerve-wracking. Here are five practical strategies to help you land that all-important first client.
How Digital Marketing Can Boost Your Business
Digital marketing has become essential for businesses today. Here's how a strong digital strategy can increase brand awareness, generate leads, and drive real growth.
Bespoke Website Design and Development
A custom, bespoke website can make your business stand out from the crowd. Here's what bespoke design means, what it involves, and whether it's the right choice for your business.
How To Cultivate More Customer Reviews For Your Business
75% of consumers regularly read online reviews before purchasing. Here are four practical strategies to encourage more customers to share their experience.
5 Ways That Starting a Blog Can Drive Traffic
A blog is one of the most effective ways to grow your business online. Here are five key reasons to start blogging — and how each one helps bring more visitors to your website.
Common Digital Marketing Mistakes to Avoid
Digital marketing needs to be dynamic and unique to grab attention. Here are the most common mistakes businesses make — and how to avoid them.
Don't Email Me Your Password!
Sharing passwords via email is a surprisingly common — and genuinely risky — practice. Here's why it's dangerous and what to do instead.
Document Management Portal for Clients: Determining Your Requirements
Thinking about building a client document portal? Before briefing your developer, work through these key questions to define what you actually need.
7 Tips to Boost Your Website's SEO
Search Engine Optimisation is an ongoing process — but focus on these seven fundamentals and you'll see consistent improvement in your website's rankings over time.
Big Ideas: Large Scale Website Projects
Have a ground-breaking idea for a website or app? Here's how to protect your concept, document your requirements, and find the right team to bring it to life.
SEO or PPC — Which Is Better?
Both SEO and Google Ads can drive traffic to your website — but they work very differently. Here's how to decide which is right for your business, and when to use both.
Queensland Business Basics Grant — Get Your Quote Before Applications Open
The Queensland Business Basics Grant is opening again soon. Find out if you're eligible and how to get an urgent quote so you're ready to apply for a new website, SEO or digital marketing.
Time for Maintenance on Your Website?
Has it been six months or more since your website was last updated? Here's what you should be checking — and why leaving it too long causes more problems than it solves.
Editing Your Content in Divi
A step-by-step guide to editing existing pages and adding new pages to your WordPress website using the Divi Builder.
10 Tips for LinkedIn
Your LinkedIn profile is your digital business card — and for many B2B businesses, it's as important as your website. Here are 10 ways to make yours work harder.
What Are My Shipping Options for Ecommerce?
Setting up an online store? Here's a plain-language overview of the main shipping models available for Australian ecommerce businesses.
Why Update From BeeKeeper CMS?
BeeKeeper CMS is no longer supported in Australia. If your website is still running on it, here's what that means — and what you need to do.
Facebook Removes Australian News: What It Means for Your Business
When Facebook blocked Australian news overnight, it was a wake-up call for every business that relies on social media to reach its audience. Here's the lesson.
Coronavirus Adaptation Funding Opportunity
Queensland's government grant program helps small businesses adapt post-COVID through digital transformation, marketing, and strategic planning funding.
5 Easy Ways to Look Great on Zoom
Video calls are now a normal part of business life. Here's how to present professionally and make a great impression — without expensive equipment.
Top 12 Tips for Restaurants to Get Through the Coronavirus Crisis
Practical marketing and operational strategies to help cafes, restaurants, and caterers survive and adapt during the coronavirus pandemic.
Urgent Business Planning for COVID-19
A practical guide to Business Continuity Planning and Disaster Recovery for small businesses navigating the uncertainty of the COVID-19 pandemic.
Don't Lose Customers With a Site Flagged "Not Secure"
Google Chrome now flags websites without SSL certificates as "Not Secure". Here's what it means, who's affected, and how to fix it.
Limited Time: Free SEO Audit for Your Website
For a limited time, Blue Platypus is offering a free SEO audit. Find out exactly where your website stands in search and what it would take to climb the rankings.
Is It Time to Redesign Your Website? 4 Signs It Is
How to tell when a website refresh is overdue — first impressions, mobile experience, enquiry rates and ageing technology — plus what a redesign costs.
Professional Website Design for Small Business
Affordable, results-focused website design for small and emerging businesses — from simple HTML sites to full e-commerce and CMS solutions.
Social Media Content Development and Management
How Blue Platypus Digital can help your business build a professional social media presence, from strategy through to hands-on daily management.
What Is PPC? Search Marketing and Pay-Per-Click Advertising Explained
A plain-English guide to pay-per-click advertising, Google Ads, and Facebook advertising — and how they can drive leads and sales for your business.
What Is SEO? Search Engine Optimisation Explained
A plain-English explanation of SEO — what it is, how it works, and why your business needs it to get found on Google.
I Don't Blog… But Should I?
Think you don't have time for a blog? A blog is one of the most powerful free marketing tools available to small businesses. Here's why it matters — and how to make it work for you.
Latest Google Changes: Penguin 4 is Live
Google's Penguin 4 algorithm update is now rolling out in real time, rewarding quality link-building and penalising spam.
Why Do I Need to Update WordPress?
WordPress updates aren't optional — they're essential. Here's what happens when you skip them, and why it matters more than you might think.
Domain Name Registration: A Small Bill Worth Paying Early
Your domain name is one of the cheapest expenses you'll ever have for your website — and one of the costliest to lose. Here's why you should pay it the moment the invoice arrives.
Prepare Now for Google Changes
From April 21 2015, Google began favouring mobile-friendly websites in search results — here's what you need to know.
Personality Branding: The Third Brand Your Business Needs
Most businesses focus on product and company branding — but there's a third, often overlooked layer that can be your most powerful competitive advantage: personal brand.
Change Your Passwords Today: Heartbleed Update
The Heartbleed bug exposed a critical vulnerability in internet security — here's why you need to change all your passwords immediately.
Google's Own List of No-No's
Straight from the source: the SEO practices Google actively penalises. If you're doing your own SEO — or paying someone to do it — this is required reading.
One Person, Two Email Addresses
Why every sole trader and small business owner should use two separate email addresses — one for the web and one for real-world contacts.
Free Website Statistics
Did you know you may already be eligible for free website traffic statistics through your hosting provider?
3 Steps to a Cohesive Web Strategy
Your website is just one of many digital assets your business can own. Here's how to think about your full web presence — and three steps to bring it all together.
2012 Blue Platypus Arts Centre Prize Winner Announced
Louise Moriarty is announced as the winner of the 2012 Blue Platypus Arts Centre Gold Coast Online Marketing Prize.
Blue Platypus Launches Two Stunning New Custom Designed CMS Websites
Blue Platypus recently launched beautiful custom-designed WordPress websites for two well-known BIG4 holiday parks.
Blue Platypus Online Arts Prize in the News
The 2012 Blue Platypus Arts Centre Gold Coast Online Marketing Prize is featured in the Gold Coast Bulletin.
Set Up Your Email Signature
Stop leaving your phone number out of emails — here's how to set up an automatic email signature in just a few minutes.
How to SEO Your Website for Free
No SEO budget? Here's a practical, beginner-friendly guide to improving your website's Google rankings without spending a cent on tools or agencies.
I Want an Online Store… and My Budget is $500
The honest truth about what it takes to launch a competitive online store, and why a $500 budget sets unrealistic expectations.
Critical Updates for Your Website
Three important reasons to update your website now — browser compatibility, Flash removal, and adding a content management system.
Innovative New Gallery Takes the Inaugural Blue Platypus Arts Centre Gold Coast Online Marketing Prize
Gallery on the Lane wins the first Blue Platypus and Arts Centre Gold Coast online marketing prize, receiving a website and social media strategy valued at $1,800.
Online Christmas Shopping Tips
A curated guide to the best Australian online shopping sites for Christmas, plus smart tips for staying safe while buying gifts online.
New Site Just in Time for Christmas Seafood
We launched a fresh new website for Pacifica Trading, a Gold Coast seafood market in Robina, just in time for the Christmas feast season.
Banishing Blogger's Block
Six practical strategies to overcome blogger's block and keep your business blog publishing consistently week after week.
Happy New Year FY12
A round-up of new websites launched by Blue Platypus at the start of the 2011–12 financial year, from security companies to fitness wear brands.
Last Day to Save 34% on Social Media Success Summit 2011
The Social Media Success Summit 2011 is an online conference for businesses wanting to master Facebook, Twitter and LinkedIn for real marketing results.
23 Experts Help You Master Blogging
The Blogging Success Summit 2011 brings together 23 leading experts — including Darren Rowse and Brian Clark — to help businesses master the art of blogging.
Search Engine Optimisation: Frequently Asked Questions
Answers to the most common SEO questions small businesses ask, including what SEO is, how Google works, and why black hat techniques should be avoided.
Writing for the Web
Why web copywriting is different from print, and the five key principles that make website content work harder for your business and for search engines.
Your Feedback — Spreading Like Wild Fire
How social media has amplified the risk of negative word-of-mouth for businesses, and what a smart social media strategy should do about it.
Home Page Real Estate
How to think about your website's home page like prime real estate — and which areas deserve your most important content, calls to action and branding.
Where in the World Are Your Customers?
How location-based apps like Foursquare and Facebook Places are creating powerful new geographically-targeted advertising opportunities for local businesses.
Great Photos Equals a Great Looking Website
Why photography is one of the most important investments you can make in your website, and practical tips for getting better shots on any budget.
Briefing Your Web Design Company
A complete checklist of what to include in a written web design brief — and why taking the time to write one properly can save you money and frustration.
Internet Usage by Small Businesses on the Gold Coast
With nearly half of Australian small businesses lacking a website, Gold Coast businesses that invest in their online presence have a significant competitive advantage.
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