What is SEO?

Search Engine Optimisation / SEO

When your customers type in keywords related to your business, does your site come up? If the answer is no, you are missing out on qualified potential customers that are actively looking to buy or research your product!

Get Found With Our SEO Services

Blue Platypus SEO services will help your site get found in Google, Bing, Yahoo and other search engines, putting your website in front of your potential customers. We do this through:

Keyword research – we research your market and analyse your competitors sites to determine a powerful list of keywords.

Content on your website – we optimise the base pages and will help you add pages to your site with relevant articles that feature key words.

Google Places optimisation – We make sure your business is listed in Google Places, upload listing information and photos to ensure Google knows where you are.

Meta data and HTML optimisation – the back end of your site will be optimised to feature relevant keywords.

How Much Does SEO Cost?

Like any promotional effort, SEO needs to fit with your marketing budget. Pricing is dependent on factors such competitiveness of your industry, geographic target area, your current search engine ranking, past search engine optimisation work undertaken and even the number of keywords you want to target. We can tailor a search engine optimisation plan to suit your budget, whether you are a growing businesses operating locally (e.g., a restaurant on the Gold Coast or a plumber in Sydney etc), or a medium to larger business targeting an entire state or nationwide. Our SEO also caters to online only businesses wanting and larger organisations or where wider keyword coverage is needed.

What is Search Engine Optimisation (SEO)?

SEO is fine-tuning your website to appear higher in ‘natural’ or ‘organic’ search listings.
SEO services can make your website more visible to Google.
SEO directs leads to your site when they type in keywords that relate to your business.
SEO is a long term strategy that builds search ranking and your actual website too.
SEO complements your paid search marketing efforts and increases the amount of free traffic.

Why Does My Site Need SEO?

To get found by potential customers when they are actively looking for your product.

To appear on page one of Google for relevant keywords.

SEO has a lingering effect – at the end of your SEO campaign you can expect to keep seeing benefits for some time. Just how long, depends on the competitiveness of your market.

Why Google?

Google accounts for around 90% of Australia’s search traffic and yet Google contains billions of websites. Google is where your potential customers go to find products and services. It also one of the most competitive markets on earth. Often your business is competing with hundreds of thousands or even millions of other websites.

Put simply, Blue Platypus Search Engine Optimisation services helps your site get found in Google.

Blue Platypus’s SEO optimises your website so it can be found. Wouldn’t it be great if your business was on page one of Google when your potential customers type in your keywords that relate to your business? That is the power of search engine optimisation or SEO. Getting started is as easy as contacting us for a free phone consultation.